Advances in Data Mining: Applications in E-Commerce, by Erika Blanc, Paolo Giudici (auth.), Petra Perner (eds.)

By Erika Blanc, Paolo Giudici (auth.), Petra Perner (eds.)

This publication offers papers describing chosen initiatives related to info mining in fields like e trade, medication, and information administration. the target is to record on present effects and even as to provide a assessment at the current actions during this box in Germany. An attempt has been made to incorporate the most recent clinical effects, in addition to lead the reader to a number of the fields of task and the issues on the topic of them. wisdom discovery at the foundation of internet facts is a large and speedy turning out to be sector. E trade is the significant topic of motivation during this box, as businesses make investments huge sums within the digital industry, so that it will maximize their gains and reduce their hazards. different purposes are telelearning, teleteaching, provider aid, and citizen info platforms. bearing on those functions, there's a nice have to comprehend and help the person via advice structures, adaptive info platforms, in addition to through personalization. during this recognize Giudici and Blanc found in their paper approaches for the iteration of associative types from the monitoring habit of the person. Perner and Fiss found in their paper a method for clever e advertising with internet mining and personalization. tools and tactics for the new release of associative principles are awarded within the paper via Hipp, Güntzer, and Nakhaeidizadeh.

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In Proceedings of the PKDD 2001 Workshop on Ubiquitous Data Mining for Mobile and Distributed Environments, pages 56–64, Freiburg, Germany, September 3-7 2001. 32. R. Wirth and J. Hipp. CRISP-DM: Towards a standard process modell for data mining. In Proceedings of the 4th International Conference on the Practical Applications of Knowledge Discovery and Data Mining, pages 29–39, Manchester, UK, April 2000. 33. M. J. Zaki, S. Parthasarathy, M. Ogihara, and W. Li. New algorithms for fast discovery of association rules.

Besides that arises the question: Are your services or products appropriate to get sold via the internet? What should your web pages look like? What technological facilities has the customer who is visiting your web site? To keep the customer’s attention for your web presence requires to build up a strong customer relationship and to offer services which attract the customer to visit the web site frequently and purchase products and services. The need to develop specific marketing strategies for the internet implies that some traditional principles are adapted, or even reinvented.

For a successful web presence it is useful to combine these different models. An online shop will also do some promotion of products via e-mail or provide services to the customer which will help to keep the customer. Successful web presentations are a Intelligent E-marketing with Web Mining, Personalization, and User-Adpated Interfaces 39 full integrated part of the hole marketing and communications strategy, requiring on the general principles of e-marketing: œ œ œ œ œ œ Interactive and Flexible Informative Instantaneous Measurable Affordable and Intuitive navigation It is important to set up the e-business model in such a way that it uses the 6 principles of e-marketing on the one hand and on the other hand meets the customer’s or user’s personal requirements for services, products and information.

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